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NUVO TECHNOLOGIES SELECTS CASTER COMMUNICATIONS AS ITS PUBLIC RELATIONS AGENCY

Multi-room audio innovator looks to CEDIA channel’s leading communicators to bring its message to the market.

Hebron, KY – September 20, 2007 – NuVo Technologies Inc. has signed Caster Communications, Inc., as its agency of record for all public relations activities. Based on its track record of success in public relations program strategy and implementation, Caster has been selected by NuVo to implement a national PR campaign to generate awareness of its unique value proposition.

“The multi-room audio category is developing rapidly. The ability to listen to digital music throughout the home is recognized by the consumer as an important quality-of-life feature in the home. NuVo Technologies is leading the charge,” says David Rodarte, President and COO of NuVo Technologies. “It is time to spread the word that that music throughout the home is affordable. To assist us with this critical task, NuVo has chosen Caster Communications, which has proven its ability to build awareness and understanding of brands and product categories in both the custom installation channel and in the mass market.”

NuVo Technologies offers products designed to give homeowners access to their music wherever they are in the home. In addition to its well-regarded Concerto, Essentia and Simplese multi-source, multi-zone audio systems, NuVo also offers speakers, amplifiers, tuners, music servers, iPod docks and accessories for use with its systems, enabling installers to deliver complete, easy-to-use home audio solutions for their customers that are both fun and high-performance.

“We’ve been looking to add the compelling and competitive multi-room audio category to our portfolio for some time, and we couldn’t have asked for a more worthwhile client than NuVo Technologies,” says Kimberly Lancaster, president of Caster Communications. “NuVo has consistently been a huge innovator in the category, and is the kind of forward-looking, creative company that we are most honored to represent.”

Caster Communications is a boutique PR firm that specializes in public relations and marketing communications for manufacturers in the consumer electronics channel. Since 1998, it has developed and implemented innovative public relations strategies for some of the industry’s premier manufacturers. Caster’s client roster for 2007 now consists of Anthem, Aperion Audio, eSommelier, H-P Products (Dirt Devil and VACUFLO), Life|ware, Microsoft eHome, MusicGiants, NuVo Technologies, Paradigm, Planar Systems’ Home Theater Business Unit (including the Runco and Vidikron brands), and Richard Gray’s Power Company.

For more information on NuVo Technologies, please visit www.nuvotechnologies.com. For more information on Caster Communications, please visit www.castercomm.com.

For press inquiries, please contact:
Caster Communications, Inc. at 401.792.7080
Kimberly Lancaster klancaster@castercomm.com
Joe Paone jpaone@castercomm.com
For digital images log on to www.castercomm.com

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