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NUVO TECHNOLOGIES POSITIONS BRAND FOR EASE OF INSTALLATION, OPERATION, AND AFFORDABILITY

January 6, 2003, CINCINNATI, OH - NuVo Technologies recently launched a new brand positioning with innovative product introductions and a fresh look and advertising slant. NuVo's new approach is evidenced by a new slogan (The Sound of Living-Home never sounded so good), which highlights the elegant and consumer-friendly nature of the new product line.

NuVo makes advanced and highly reliable home audio systems with a high profit margin for distributors. NuVo systems are engineered to deliver superior sound quality and packaged complete for ease of installation. They bring the advanced technology of superior home sound together with the simplicity of user-friendly design. NuVo's mission is to make multi-source, multi-zone audio products that are affordable as well as simple to install and operate.

“Our new marketing materials and products are designed to help our dealers close profitable sales,” says David Rodarte, President of NuVo Technologies. “The new look and feel impart a strong home feeling and accentuate the ease of use and operation. Our new product introductions represent sophisticated audio equipment that ships complete and is a snap to install. All of these elements mean complete satisfaction to the end user and no return trips for our dealers.”

The Essentia six-source, six-zone audio distribution system, the T3 3-in-1 AM/FM tuner, and the Simplese dual-source, four-zone audio distribution system represent the first of new product introductions featuring a complete high-value approach. NuVo is committed to a rapid introduction of products that maintain this value philosophy.

The newest addition to the product line is the Simplese dual-source four-zone system. The Simplese sells for just $999.00 and is packed with features of high-end systems. The utilization of traditional wiring architecture allows quick upgrades without wiring retrofits. NuVo distributors are able to sell this unit to the production builder or entry market and return after move-in to offer a host of upgrade products

NuVo Technologies is an innovator in the engineering, manufacturing, and distribution of high-quality sound-delivery systems. Offering quality electronics that represent the best value in class, NuVo provides superior engineering, distribution, and customer support from its offices in Cincinnati, Ohio, and state-of-the-art manufacturing in mainland China.

NuVo Technologies is a division of Hanser Holdings International (HHI). With more than 75 years of expertise in the music industry, HHI has grown into a 33-million-dollar engineering and manufacturing company, with brands recognized worldwide.

NuVo products can be seen at the company’s comprehensive web site at www.nuvotechnologies.com.

For press inquiries, please contact:
Steve Horton at 513/347-2180, ext. 213
E-mail: shorton@nuvotechnologies.com

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